Retail Store Lighting for Shops and Chains
Retail lighting works in two layers: an even base of anti-glare downlights, and an accent layer of aimable track or grid spots at Ra 90 so products hold their colour. EN 12464-1 sets 300 lx for general sales areas and 500 lx at the till. Track spots slide and re-aim by hand whenever the display changes.
Retail store lighting works in two layers: an even base of anti-glare downlights and an accent layer of aimable track or grid spots at Ra 90, so products look true to colour and displays stand out from the aisle. KELVANO supplies both layers for fashion, lifestyle and speciality stores, from single shops to chain roll-outs, with IES and LDT photometric files that can be measured for project specifications, and quotations within 24 hours.
Light levels for a store
EN 12464-1 sets the minimum. Stores that want to sell are designed above it, with accent light on top.
| Area | EN 12464-1 minimum | Typical retail design | What we supply |
|---|---|---|---|
| General sales floor | 300 lx | Base layer well above the minimum, even across the floor | Anti-glare COB downlight |
| Till and service counter | 500 lx | Glare-free light on the counter | Anti-glare COB downlight |
| Feature walls and mannequins | : | Accent at 3 to 5 times the surrounding level | LED track lighting |
| Window displays | : | Strong accent, often narrow 15° to 24° beams | Zoomable track spotlight |
| Display cases and jewellery | : | Small, precise pools of light | Mini pinhole recessed spotlight, dimmable recessed spotlight |
For the full table of recommended levels by space, see our lux levels guide. For choosing optics by ceiling height, see the beam angle guide.
The base layer: anti-glare downlights
The base layer should light the floor evenly without the light source showing when a customer looks up. Deep-recessed anti-glare downlights do this: the KV-DL-101 runs from 10 W to 30 W at Ra 90, in white or black, with cut-outs from Ø105 to Ø200 mm, so most old downlight holes can be reused in a refit.
For stores with exposed concrete ceilings that cannot be cut, the surface-mounted tiltable spotlight gives the same light from a surface body.
The accent layer: track and grid spots
Accent light is where retail lighting earns its money. It pulls the eye to the products the store wants to sell.
- Track spots are the flexible choice. The LED track lighting range runs from 15 W to 32 W at 140 lm/W and Ra 90, with 15°, 24° and 36° optics, on standard 3-circuit (4-wire) track. When displays change, the team moves and re-aims the spots by hand.
- Zoom spots suit stores that re-merchandise weekly. The zoomable track spotlight adjusts from 15° to 60° on the head, so one fixture can spot a mannequin one week and wash a wall the next.
- Grid spots suit a cleaner ceiling. The square grid downlight and round grid downlight put pull-down heads that rotate 350° and tilt 90° into a recessed trim, with single and double heads.
- Linear grille spots give a run of aimable heads in one body over long display walls: see the LED grille track spotlights.
For jewellery and watch stores, see jewellery store lighting.
Stock fewer SKUs across your stores
Most of our track spot and downlight series can be supplied with a switch on the fixture that sets the power level and one of three colour temperatures on site, with dimming available alongside. For a chain or its lighting distributor this changes the stock plan:
- One model per size instead of one per wattage and colour temperature.
- Set per store at handover: warmer and softer in a boutique, cooler and brighter in a sports store, from the same box.
- Simpler maintenance: a spare from the shelf can be set to match the fittings already installed.
The exact steps are confirmed per model on your quotation.
Colour temperature by store type
| Store type | Common choice | Why |
|---|---|---|
| Fashion boutique, homeware | 3000K | Warm, relaxed, flatters fabrics and wood |
| Lifestyle, department store | 3000K to 3500K | Balanced between warmth and clarity |
| Sports, electronics, pharmacy | 4000K | Crisp and bright, reads as clean and technical |
With switchable colour temperature, the choice can be made on site after the store is dressed.
Plan your store lighting
Send your floor plan, ceiling height and the look you want. We return a fixture selection and quantities, with a quotation within 24 hours. We can prepare a lighting layout for qualified projects. Orders run from 50 units to full chain roll-outs.
Request a quote → · WhatsApp +86 189 9834 8092 · [email protected] · replies within business hours (GMT+8)
Questions from specifiers
How much light does a shop need?
Track lighting or recessed downlights for a store?
Why does colour rendering matter in retail?
Can one fixture work across several store formats?
Do you supply lighting for a store roll-out?
Send your floor plan.
Get a lux layout back.
- Quotation within 24 hours, FOB, or DDP for the UK and EU, pricing by quantity
- Samples are charged at USD 100–300 per piece, depending on the product and its configuration. Standard samples are ready in 7 days; samples that need new tooling are quoted with their own lead time. The sample charge is credited against your first order over USD 3,000 placed within six months.
- Orders of around 500 units ship in 25–35 days from the deposit; larger or customised orders are confirmed on the proforma invoice.
- IES and LDT photometric files can be measured for project specifications
- Answered by our project team